Below are some free resources to help you set up and run your own market research study.   If you have any suggestions of other topics you would like covered on this website let me know by emailing me




























White Paper – Understanding your Market and Your Customers in Three Easy Steps

Market research is the objective process for generating information to help you make strategic business and marketing decisions.  The purpose of this report is to outline how to understand your customers or potential customers in three easy steps.

How to Measure Customer Satisfaction
This paper outlines how to set up your own Customer Satisfaction Research program.  The information provided in this paper can be adapted to any industry.  

An Overview of the Market Research Process

This tutorial gives you an overview of how to set up your own market research project.  The topics outlined can be adapted for any type of market research and any industry.