Category Archives: Questionnaire Design

Four Data Types Used in Quantitative Market Research

To help make a survey more effective it is important to have an understanding of the different types of data that is required to make business decisions.   The type of data you get depends on the questions you ask and the responses codes you use.  The four data types are: Nominal Ordinal Interval Ratio  Different…

Four Errors to Avoid When Writing Market Research Questions

How often have you tried to complete a market research questionnaire but couldn’t because the questions or the answer choices don’t accurately reflect your true opinion of the topic.   Incorrect questions not only annoy respondents they also lead to inaccurate data, which can misguide decision makers.  Your questions should provide data to help you make…

Five Reasons Why You Should Pilot Your Questionnaire

online qualresearch

So you have defined your market research objectives, written your questions, and now your stakeholders are breathing down your neck wanting the results.    You are in a hurry to get this survey underway, but wait; before you do you need to test your survey with a few respondents in your target audience.  This is known…

How to Design a Great Questionnaire Part 3 – Five Steps to Writing a Great Questionnaire

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Throughout my career I have designed a lot of questionnaires; it has always been one of my favourite tasks.  Why?  Because it is both and art and a science, you need to get the questions exactly right or you will not collect all the information you require to make effective business decisions.     Or worse you…

How to Design a Great Market Research Questionnaire Part 2 – Using Skip Logic

skip logic

In my previous post I discussed using a screener questionnaire to ensure you are speaking to the correct respondents.    However once you have the correct respondents, there will still be some questions that are applicable to some respondents but not to others.  If respondents answer questions that are not applicable to them, the data will…

How to Design a Great Questionnaire – Part One the Screener Questionnaire

When you are carrying out market research, chances are you do not wish to talk to everyone in the population, you probably only want to talk to certain subgroups, such as your customers, or those who purchase your products. In order to ensure you are talking to the appropriate people, you need to develop a…

Question Types Every Researcher Should Have in Their Toolbox

In a previous post I discussed open ended vs. closed ended questions.  Now I would like to take this a bit further and discuss three question types every researcher should have in their tool box.  These are: Behavioral, Attitudinal and Classificatory questions.   Each question type and their purpose are outlined below. Behavioral Questions These are…

Quantitative Research Questions – Open Ended vs. Closed Ended Questions

Dissatisfied customer survey

  Once you have finalised your research objectives and decided that you need to do a quantitative study to collect the information you require.  You are ready to write your questions and construct your questionnaire. There are two types of survey questions typically used in a quantitative research, closed questions and open-ended questions.    Closed ended…

3 Tips to Writing an Effective Questionnaire

Questionnaires are only as good as the questions you ask.  You want your questionnaire to be one that respondents are happy to answer, and provide you with accurate data, to ensure your business decisions lead to successful outcomes.  Below are three tips to ensure your questionnaires elicit accurate information from respondents, and provide you with…