Category Archives: Quantitative Market Research

Understanding respondents motivations for participating (or not) in market research surveys

participation

When I started out in market research many years ago, getting respondents to participate in a survey was a lot easier.   We used to accost people on the street and drag them into a hall to try chocolate biscuits or watch an ad, or we used to knock on their doors and ask them about…

Six Errors to Avoid when Carrying out Market Research

response bias

The results of a market research study can play a vital role in the business decision-making process; therefore it is vital to avoid errors that can jeopardize the accuracy of the data.  Here are six major errors to look out for when you are planning your market research study: 1.       Sampling Error This type of…

Choosing Survey Software – Fluid Surveys

There are so many online survey software options, that it can be confusing to know which is right for you.   In my last post I talked about five things to consider when choosing the right survey software.   I have been trialing a few software packages recently, and this week I would like to start by…

The Importance of Industry Analysis, Competitor Analysis and Customer Analysis

Do you have a great idea for a new business?  Gone to the pub with your mates, and told them, and they all say, “Wow, sounds great, I would buy that.”  Unfortunately, a few family and friends agreeing with your idea does not make a trend.  To truly find out whether your idea has potential…

How to Determine the Correct Sample Size

Choosing the right sample size is often a balance between surveying enough people to ensure your results are robust enough to make strategic business decisions, without blowing the budget. A sample is a group of people randomly drawn from your target market, in order to participate in your research study. Choosing the number of respondents…

Choosing Online Survey Software – Survey Gizmo

I often get asked by business owners and entrepreneurs, “What is the best online survey software?”  There are hundreds of different software types out there, and I have tried quite a few of them.  In my opinion Survey Gizmo is the best value package; even their free package is better than any other tool.   This…

Quantitative Research Questions – Open Ended vs. Closed Ended Questions

Dissatisfied customer survey

  Once you have finalised your research objectives and decided that you need to do a quantitative study to collect the information you require.  You are ready to write your questions and construct your questionnaire. There are two types of survey questions typically used in a quantitative research, closed questions and open-ended questions.    Closed ended…

Increase your Market Research Response Rate with a Good Introduction

When you send out your questionnaire it is important that it contains a good introduction or cover letter.  Think of it as your sales pitch, you are trying to convince your target audience to take the time to fill out your survey.   If your introduction doesn’t give people enough information and answer all their concerns…

Quantitative Market Research

What proportion of your target market have seen your advertisement?   What proportions of your customers were satisfied with the service they received from you?  How likely would your customers be to buy a new product you are thinking about stocking?  These are all questions you could answer using quantitative research. Quantitative research is when you…