Category Archives: Qualitative Market Research

Online Qualitative Market Research Methods

online qualresearch

Online focus groups and bulletin boards are an ideal market research  tool for small business owners and managers as they are not only cost effective,  they are also ideal for getting feedback from a geographically disperse target market. In this post I will outline both methodologies and some pros and cons of conducting online qualitative…

The 8 Steps in the Qualitative Market Research Process

qual plan

Although the very nature of qualitative research is to allow for flexibility and more opportunity to delve into unexpected responses, it is still very important to carefully plan and design your study.    Focus groups are more than just spontaneous chats, you need to recruit the right people and plan a discussion guide so you ensure…

When to use Focus Groups and When to use In-Depth Interviews

Qual

  Qualitative research is the ideal methodology to use when you want to drill down into your target markets attitudes and behaviors.   Once you have identified that you need to carry out a qualitative study the next step is deciding which methodology to use, Focus Groups or In-Depth interviews?  Here is a quick summary of…

What is Qualitative Research?

Qualitative  research is a method that involves interviewing a small number of respondents in depth, to understand their attitudes, perceptions, or behaviours regarding a certain issue.    Interviews are longer and more flexible than for a quantitative study, to allow the interviewer to delve into unexpected responses that may come up. However, as the number of…