Category Archives: Methodologies

Researching Market Trends

Most entrepreneurs are passionate about their product or service; some are so passionate they believe everyone else must be equally passionate about it, and launch their idea without doing market research.  However whether you are an entrepreneur that has a great product idea or you have been in the market for a while it is…

Five Common Market Research Mistakes Small Businesses Make

common errors

Market Research is an important part of a business’s strategy, but to ensure the research you carry out is valid it needs to be carefully planned and executed.  I have seen many businesses carry out research projects without careful planning only to find it difficult to interpret and implement the findings. Here are five common…

How to find out which of your advertising techniques are working and which are not..

test marketing

Are you using a number of different marketing or promotional techniques in order to find new customers or increase the sales among your current customers?  Perhaps you have offered discounts on certain products or rearranged products in your store.    How do you know which promotional activities are working and which are not? If you see an…

How to Determine the Correct Sample Size

Choosing the right sample size is often a balance between surveying enough people to ensure your results are robust enough to make strategic business decisions, without blowing the budget. A sample is a group of people randomly drawn from your target market, in order to participate in your research study. Choosing the number of respondents…

Three Survey Methodologies and the Advantages and Disadvantages of Each

It can be hard work deciding which survey methodology to use; it’s always a trade off between price, length of surveys, the speed in which you need the results, and of course ensuring you reach the correct people.  In this post I will outline three surveys methodologies and give you the advantages and disadvantages of…