Category Archives: The Market Research Process

Do Competitor Analysis and Improve Your Competitve Advantage

Whether you are just starting out or you have been in business for a while it is vital to know what your competitors are doing in order to understand your own competitive strengths and weaknesses.  Therefore competitor analysis should be a regular part of any business activity.   Competitor information is relatively easy to find and…

Researching Market Trends

Most entrepreneurs are passionate about their product or service; some are so passionate they believe everyone else must be equally passionate about it, and launch their idea without doing market research.  However whether you are an entrepreneur that has a great product idea or you have been in the market for a while it is…

Six Errors to Avoid when Carrying out Market Research

response bias

The results of a market research study can play a vital role in the business decision-making process; therefore it is vital to avoid errors that can jeopardize the accuracy of the data.  Here are six major errors to look out for when you are planning your market research study: 1.       Sampling Error This type of…

How to Analyse Market Research Data

We have discussed various parts of the market research process on this website, from setting your research objectives to writing a questionnaire and fielding your survey.  Once all those parts of the process are complete the next step is to analyse your data.  The purpose of this post is to give you an overview of…

Secondary Research – What is it and Where can you find it?

Secondary market research is data and information collected for one purpose that is also useful for other purposes as well.    When you are looking for information to solve a business issue, or you are starting out in business with very little capital, secondary research can be a quick and cost-effective method to obtain the information…

Five Hints and Tips for Writing Market Research Reports that Get Read

So you have designed the perfect research study that really gets to the heart of the issue facing the business,  but no matter how well  designed your market research is, if your research report is lacks the necessary detail or is incoherent then it is likely to be left sitting on the shelf unread.   Research…

An Overview of the Market Research Process Online Video Tutorial

Entrepreneurs and business owners are often aware of the need to carry out market research before they start a new business, launch a new product, or as a means of keeping in touch with their customers to ensure they are satisfied, and to understand their changing needs.    However, often they struggle to know where to…

Improving Response Rates through the Use of Incentives

Do I need to incentivize my respondents for participating in my survey or not? It depends how motivated respondents are to take your survey.  There are a number of reasons people participate in market research studies.   If respondents are a customer of yours and have had a recent interaction with your business, say if they…

Five Common Market Research Mistakes Small Businesses Make

common errors

Market Research is an important part of a business’s strategy, but to ensure the research you carry out is valid it needs to be carefully planned and executed.  I have seen many businesses carry out research projects without careful planning only to find it difficult to interpret and implement the findings. Here are five common…

How to Design a Great Market Research Questionnaire Part 2 – Using Skip Logic

skip logic

In my previous post I discussed using a screener questionnaire to ensure you are speaking to the correct respondents.    However once you have the correct respondents, there will still be some questions that are applicable to some respondents but not to others.  If respondents answer questions that are not applicable to them, the data will…