Category Archives: Customer Satisfaction Research

Why is it Important to Understand How Satisfied your Customers Are?

In a previous post I have discussed the reasons why Customer Satisfaction Research should remain a priority for any business even in a recession. Since then many of my readers have asked me how to set up a customer satisfaction study, so I have written a whitepaper outlining the three steps involved in setting up…

Why Customer Satisfaction Research Needs to Remain a Priority Even in a Recession

In times of recession one of the first things that many organisations cut is their market research budget, and along with that their customer satisfaction research. However when the economy goes into recession your business should be ramping up their customer satisfaction research. Why?  Because consumers and businesses don’t stop spending during a recession they…